Samsung Note 10.1 Launch

Samsung threw a glamorous star-studded bash in London’s One Mayfair to complement the launch of its new Galaxy Note 10.1 tablet in the UK. For the purpose, it used a little help from pop star Kylie Minogue, a number of Olympic athletes and other VIPs…

The real highlight of the show, though, was Kylie Minogue, who performed in a stunning pink dress made exclusively for the party by designer Matthew Williamson, while standing inside special stage prop made of, yup, Galaxy Note 10.1’s.

Undabo created the onscreen butterfly animations which appeared on the the Samsung Notes mounted within the dress. Undabo also created an interface to launch and control the various videos on the the devices.

The dress and devices then went on tour to shopping centres to support the launch campaign sadly leaving Kylie behind.

Credits

Agency: Jack Morton
Animation & Code: Doug Kennedy

MORE FROM THE UNDABO ARCHIVES

Super/Man The Christopher Reeve Story2024-11-19T21:43:11+00:00

Super/Man The Christopher Reeve Story

Dance Monsters2024-01-05T00:04:06+00:00

Dance Monsters

This is Christmas2024-01-05T00:04:56+00:00

This is Christmas

The Chemistry of Death2024-10-15T20:27:12+01:00

The Chemistry of Death

Anansi Boys2024-03-08T15:30:57+00:00

Anansi Boys

Showreel2021-02-23T20:11:47+00:00

Showreel

Migros – The One2024-12-01T13:35:44+00:00

Migros – The One

Passion Pictures : NBA -The Gift of Game2024-10-31T18:09:52+00:00

Passion Pictures : NBA -The Gift of Game

Seed Animation: Free Now2024-01-05T00:08:10+00:00

Seed Animation: Free Now

BLM Group: Digital Bending2024-01-05T00:09:00+00:00

BLM Group: Digital Bending

BLM Group: Video Academy 2021-02-19T13:16:00+00:00

BLM Group: Video Academy 

BLM Group: Conventional vs Laser2021-02-19T13:15:24+00:00

BLM Group: Conventional vs Laser

BLM Group: Active Eye2021-02-19T13:11:58+00:00

BLM Group: Active Eye

Seed Animation: Ince Corporate Video2021-01-08T19:14:42+00:00

Seed Animation: Ince Corporate Video

Seed Animation: Gas Networks Ireland ‘Progress Naturally’2021-02-19T13:06:13+00:00

Seed Animation: Gas Networks Ireland ‘Progress Naturally’

Brother – Social Media Strategy2024-01-05T00:09:46+00:00

Brother – Social Media Strategy

Sylvania Lighting Smart Services2021-02-19T12:47:13+00:00

Sylvania Lighting Smart Services

Fujifilm Instax Retailer Video 20182021-02-19T12:46:55+00:00

Fujifilm Instax Retailer Video 2018

Lola Post Production: Troy – Fall Of A City2021-02-19T12:46:04+00:00

Lola Post Production: Troy – Fall Of A City

The Alienist2021-02-19T12:46:23+00:00

The Alienist

Fujifilm Instax Retailer Video2021-02-19T12:45:13+00:00

Fujifilm Instax Retailer Video

Seed Animation: NHS Antibiotics2021-02-19T12:44:43+00:00

Seed Animation: NHS Antibiotics

Virgin Mobile Julie2021-02-19T12:44:06+00:00

Virgin Mobile Julie

Virgin Media Sponsors Gogglebox2021-02-19T14:23:55+00:00

Virgin Media Sponsors Gogglebox

Adventure Time – An Ooo Experience2021-02-19T12:43:05+00:00

Adventure Time – An Ooo Experience

Ballygowan Sparklingly Fruity2021-02-19T12:42:28+00:00

Ballygowan Sparklingly Fruity

New Scott’s DHA Gummies – Ground Control2021-02-19T12:36:21+00:00

New Scott’s DHA Gummies – Ground Control

Suncrest – What’s your Flavour?2021-02-19T12:35:41+00:00

Suncrest – What’s your Flavour?

Showreel2021-02-19T11:33:40+00:00

Showreel

AIRSTREAM Park Launch Film for Camping Ca’ Savio2021-02-19T12:34:50+00:00

AIRSTREAM Park Launch Film for Camping Ca’ Savio

Pitch Work2021-02-19T18:02:13+00:00

Pitch Work

Fill Your House For Free2021-02-19T14:23:55+00:00

Fill Your House For Free

BLM GROUP Evolution2021-02-19T12:31:58+00:00

BLM GROUP Evolution

Epanova MOA AstraZeneca2021-02-19T19:21:16+00:00

Epanova MOA AstraZeneca

Autopsy: The Last Hours of…2021-02-19T12:29:56+00:00

Autopsy: The Last Hours of…

BLM Group Exhibition UI 20142021-02-19T12:28:37+00:00

BLM Group Exhibition UI 2014

Citroën Grand C4 Picasso‎ TV / CINEMA Spot2021-02-19T12:27:32+00:00

Citroën Grand C4 Picasso‎ TV / CINEMA Spot

Aer Lingus Fly Away Sale2021-02-19T12:26:53+00:00

Aer Lingus Fly Away Sale

Eason’s Christmas TV spot2021-02-19T12:26:40+00:00

Eason’s Christmas TV spot

Rio Tinto Film2021-02-19T12:22:00+00:00

Rio Tinto Film

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T12:21:21+00:00

Showreel

Allergan Looks to the Future2021-02-19T12:20:50+00:00

Allergan Looks to the Future

Samsung Note 10.1 Launch2021-02-19T17:25:27+00:00

Samsung Note 10.1 Launch

Sonic The Birth Of An Icon Title Sequence2021-02-19T12:19:41+00:00

Sonic The Birth Of An Icon Title Sequence

Oral-B Pro-Expert Gum Protection2020-04-20T14:17:06+01:00

Oral-B Pro-Expert Gum Protection

VIVO ENERGY Brand Ident2021-02-19T14:23:55+00:00

VIVO ENERGY Brand Ident

Oral-B 3D Whitening2021-02-19T12:19:10+00:00

Oral-B 3D Whitening

Bord Gais Energy2021-02-19T12:18:32+00:00

Bord Gais Energy

Panasonic 3D and Pearl & Dean2021-09-26T18:50:36+01:00

Panasonic 3D and Pearl & Dean

Ubik’s LateRooms.com – Bubbles.2021-02-19T12:16:16+00:00

Ubik’s LateRooms.com – Bubbles.

Studio AKA’s Olympic Torch Relay campaign2021-02-19T12:15:41+00:00

Studio AKA’s Olympic Torch Relay campaign

DCM Stereo Ident2021-02-19T14:23:55+00:00

DCM Stereo Ident

Snow Patrol The Lightning Strike2021-02-19T12:12:29+00:00

Snow Patrol The Lightning Strike

EasyMoney.com2021-02-19T12:11:15+00:00

EasyMoney.com

THQ Great Games, Great Christmas2021-02-19T12:10:03+00:00

THQ Great Games, Great Christmas

Hitchhikers Guide to The Galaxy2021-02-19T12:07:45+00:00

Hitchhikers Guide to The Galaxy

The Punisher2021-02-19T12:09:29+00:00

The Punisher

Sky One Nip Tuck Ident2021-02-19T14:23:55+00:00

Sky One Nip Tuck Ident

Ladbrokespoker.com2021-02-19T12:06:47+00:00

Ladbrokespoker.com

56th Emmy Awards2021-02-19T12:06:20+00:00

56th Emmy Awards

Super/Man The Christopher Reeve Story2024-11-19T21:43:11+00:00

Super/Man The Christopher Reeve Story

Dance Monsters2024-01-05T00:04:06+00:00

Dance Monsters

This is Christmas2024-01-05T00:04:56+00:00

This is Christmas

The Chemistry of Death2024-10-15T20:27:12+01:00

The Chemistry of Death

Anansi Boys2024-03-08T15:30:57+00:00

Anansi Boys

Showreel2021-02-23T20:11:47+00:00

Showreel

Migros – The One2024-12-01T13:35:44+00:00

Migros – The One

Passion Pictures : NBA -The Gift of Game2024-10-31T18:09:52+00:00

Passion Pictures : NBA -The Gift of Game

Seed Animation: Free Now2024-01-05T00:08:10+00:00

Seed Animation: Free Now

BLM Group: Digital Bending2024-01-05T00:09:00+00:00

BLM Group: Digital Bending

BLM Group: Video Academy 2021-02-19T13:16:00+00:00

BLM Group: Video Academy 

BLM Group: Conventional vs Laser2021-02-19T13:15:24+00:00

BLM Group: Conventional vs Laser

BLM Group: Active Eye2021-02-19T13:11:58+00:00

BLM Group: Active Eye

Seed Animation: Ince Corporate Video2021-01-08T19:14:42+00:00

Seed Animation: Ince Corporate Video

Seed Animation: Gas Networks Ireland ‘Progress Naturally’2021-02-19T13:06:13+00:00

Seed Animation: Gas Networks Ireland ‘Progress Naturally’

Brother – Social Media Strategy2024-01-05T00:09:46+00:00

Brother – Social Media Strategy

Sylvania Lighting Smart Services2021-02-19T12:47:13+00:00

Sylvania Lighting Smart Services

Fujifilm Instax Retailer Video 20182021-02-19T12:46:55+00:00

Fujifilm Instax Retailer Video 2018

Lola Post Production: Troy – Fall Of A City2021-02-19T12:46:04+00:00

Lola Post Production: Troy – Fall Of A City

The Alienist2021-02-19T12:46:23+00:00

The Alienist

Fujifilm Instax Retailer Video2021-02-19T12:45:13+00:00

Fujifilm Instax Retailer Video

Seed Animation: NHS Antibiotics2021-02-19T12:44:43+00:00

Seed Animation: NHS Antibiotics

Virgin Mobile Julie2021-02-19T12:44:06+00:00

Virgin Mobile Julie

Virgin Media Sponsors Gogglebox2021-02-19T14:23:55+00:00

Virgin Media Sponsors Gogglebox

Adventure Time – An Ooo Experience2021-02-19T12:43:05+00:00

Adventure Time – An Ooo Experience

Ballygowan Sparklingly Fruity2021-02-19T12:42:28+00:00

Ballygowan Sparklingly Fruity

New Scott’s DHA Gummies – Ground Control2021-02-19T12:36:21+00:00

New Scott’s DHA Gummies – Ground Control

Suncrest – What’s your Flavour?2021-02-19T12:35:41+00:00

Suncrest – What’s your Flavour?

Showreel2021-02-19T11:33:40+00:00

Showreel

AIRSTREAM Park Launch Film for Camping Ca’ Savio2021-02-19T12:34:50+00:00

AIRSTREAM Park Launch Film for Camping Ca’ Savio

Pitch Work2021-02-19T18:02:13+00:00

Pitch Work

Fill Your House For Free2021-02-19T14:23:55+00:00

Fill Your House For Free

BLM GROUP Evolution2021-02-19T12:31:58+00:00

BLM GROUP Evolution

Epanova MOA AstraZeneca2021-02-19T19:21:16+00:00

Epanova MOA AstraZeneca

Autopsy: The Last Hours of…2021-02-19T12:29:56+00:00

Autopsy: The Last Hours of…

BLM Group Exhibition UI 20142021-02-19T12:28:37+00:00

BLM Group Exhibition UI 2014

Citroën Grand C4 Picasso‎ TV / CINEMA Spot2021-02-19T12:27:32+00:00

Citroën Grand C4 Picasso‎ TV / CINEMA Spot

Aer Lingus Fly Away Sale2021-02-19T12:26:53+00:00

Aer Lingus Fly Away Sale

Eason’s Christmas TV spot2021-02-19T12:26:40+00:00

Eason’s Christmas TV spot

Rio Tinto Film2021-02-19T12:22:00+00:00

Rio Tinto Film

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T12:21:21+00:00

Showreel

Allergan Looks to the Future2021-02-19T12:20:50+00:00

Allergan Looks to the Future

Samsung Note 10.1 Launch2021-02-19T17:25:27+00:00

Samsung Note 10.1 Launch

Sonic The Birth Of An Icon Title Sequence2021-02-19T12:19:41+00:00

Sonic The Birth Of An Icon Title Sequence

Oral-B Pro-Expert Gum Protection2020-04-20T14:17:06+01:00

Oral-B Pro-Expert Gum Protection

VIVO ENERGY Brand Ident2021-02-19T14:23:55+00:00

VIVO ENERGY Brand Ident

Oral-B 3D Whitening2021-02-19T12:19:10+00:00

Oral-B 3D Whitening

Bord Gais Energy2021-02-19T12:18:32+00:00

Bord Gais Energy

Panasonic 3D and Pearl & Dean2021-09-26T18:50:36+01:00

Panasonic 3D and Pearl & Dean

Ubik’s LateRooms.com – Bubbles.2021-02-19T12:16:16+00:00

Ubik’s LateRooms.com – Bubbles.

Studio AKA’s Olympic Torch Relay campaign2021-02-19T12:15:41+00:00

Studio AKA’s Olympic Torch Relay campaign

DCM Stereo Ident2021-02-19T14:23:55+00:00

DCM Stereo Ident

Snow Patrol The Lightning Strike2021-02-19T12:12:29+00:00

Snow Patrol The Lightning Strike

EasyMoney.com2021-02-19T12:11:15+00:00

EasyMoney.com

THQ Great Games, Great Christmas2021-02-19T12:10:03+00:00

THQ Great Games, Great Christmas

Hitchhikers Guide to The Galaxy2021-02-19T12:07:45+00:00

Hitchhikers Guide to The Galaxy

The Punisher2021-02-19T12:09:29+00:00

The Punisher

Sky One Nip Tuck Ident2021-02-19T14:23:55+00:00

Sky One Nip Tuck Ident

Ladbrokespoker.com2021-02-19T12:06:47+00:00

Ladbrokespoker.com

56th Emmy Awards2021-02-19T12:06:20+00:00

56th Emmy Awards

Super/Man The Christopher Reeve Story2024-11-19T21:43:11+00:00

Super/Man The Christopher Reeve Story

Dance Monsters2024-01-05T00:04:06+00:00

Dance Monsters

This is Christmas2024-01-05T00:04:56+00:00

This is Christmas

The Chemistry of Death2024-10-15T20:27:12+01:00

The Chemistry of Death

Anansi Boys2024-03-08T15:30:57+00:00

Anansi Boys

Showreel2021-02-23T20:11:47+00:00

Showreel

Migros – The One2024-12-01T13:35:44+00:00

Migros – The One

Passion Pictures : NBA -The Gift of Game2024-10-31T18:09:52+00:00

Passion Pictures : NBA -The Gift of Game

Seed Animation: Free Now2024-01-05T00:08:10+00:00

Seed Animation: Free Now

BLM Group: Digital Bending2024-01-05T00:09:00+00:00

BLM Group: Digital Bending

BLM Group: Video Academy 2021-02-19T13:16:00+00:00

BLM Group: Video Academy 

BLM Group: Conventional vs Laser2021-02-19T13:15:24+00:00

BLM Group: Conventional vs Laser

BLM Group: Active Eye2021-02-19T13:11:58+00:00

BLM Group: Active Eye

Seed Animation: Ince Corporate Video2021-01-08T19:14:42+00:00

Seed Animation: Ince Corporate Video

Seed Animation: Gas Networks Ireland ‘Progress Naturally’2021-02-19T13:06:13+00:00

Seed Animation: Gas Networks Ireland ‘Progress Naturally’

Brother – Social Media Strategy2024-01-05T00:09:46+00:00

Brother – Social Media Strategy

Sylvania Lighting Smart Services2021-02-19T12:47:13+00:00

Sylvania Lighting Smart Services

Fujifilm Instax Retailer Video 20182021-02-19T12:46:55+00:00

Fujifilm Instax Retailer Video 2018

Lola Post Production: Troy – Fall Of A City2021-02-19T12:46:04+00:00

Lola Post Production: Troy – Fall Of A City

The Alienist2021-02-19T12:46:23+00:00

The Alienist

Fujifilm Instax Retailer Video2021-02-19T12:45:13+00:00

Fujifilm Instax Retailer Video

Seed Animation: NHS Antibiotics2021-02-19T12:44:43+00:00

Seed Animation: NHS Antibiotics

Virgin Mobile Julie2021-02-19T12:44:06+00:00

Virgin Mobile Julie

Virgin Media Sponsors Gogglebox2021-02-19T14:23:55+00:00

Virgin Media Sponsors Gogglebox

Adventure Time – An Ooo Experience2021-02-19T12:43:05+00:00

Adventure Time – An Ooo Experience

Ballygowan Sparklingly Fruity2021-02-19T12:42:28+00:00

Ballygowan Sparklingly Fruity

New Scott’s DHA Gummies – Ground Control2021-02-19T12:36:21+00:00

New Scott’s DHA Gummies – Ground Control

Suncrest – What’s your Flavour?2021-02-19T12:35:41+00:00

Suncrest – What’s your Flavour?

Showreel2021-02-19T11:33:40+00:00

Showreel

AIRSTREAM Park Launch Film for Camping Ca’ Savio2021-02-19T12:34:50+00:00

AIRSTREAM Park Launch Film for Camping Ca’ Savio

Pitch Work2021-02-19T18:02:13+00:00

Pitch Work

Fill Your House For Free2021-02-19T14:23:55+00:00

Fill Your House For Free

BLM GROUP Evolution2021-02-19T12:31:58+00:00

BLM GROUP Evolution

Epanova MOA AstraZeneca2021-02-19T19:21:16+00:00

Epanova MOA AstraZeneca

Autopsy: The Last Hours of…2021-02-19T12:29:56+00:00

Autopsy: The Last Hours of…

BLM Group Exhibition UI 20142021-02-19T12:28:37+00:00

BLM Group Exhibition UI 2014

Citroën Grand C4 Picasso‎ TV / CINEMA Spot2021-02-19T12:27:32+00:00

Citroën Grand C4 Picasso‎ TV / CINEMA Spot

Aer Lingus Fly Away Sale2021-02-19T12:26:53+00:00

Aer Lingus Fly Away Sale

Eason’s Christmas TV spot2021-02-19T12:26:40+00:00

Eason’s Christmas TV spot

Rio Tinto Film2021-02-19T12:22:00+00:00

Rio Tinto Film

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T11:33:40+00:00

Showreel

Showreel2021-02-19T12:21:21+00:00

Showreel

Allergan Looks to the Future2021-02-19T12:20:50+00:00

Allergan Looks to the Future

Samsung Note 10.1 Launch2021-02-19T17:25:27+00:00

Samsung Note 10.1 Launch

Sonic The Birth Of An Icon Title Sequence2021-02-19T12:19:41+00:00

Sonic The Birth Of An Icon Title Sequence

Oral-B Pro-Expert Gum Protection2020-04-20T14:17:06+01:00

Oral-B Pro-Expert Gum Protection

VIVO ENERGY Brand Ident2021-02-19T14:23:55+00:00

VIVO ENERGY Brand Ident

Oral-B 3D Whitening2021-02-19T12:19:10+00:00

Oral-B 3D Whitening

Bord Gais Energy2021-02-19T12:18:32+00:00

Bord Gais Energy

Panasonic 3D and Pearl & Dean2021-09-26T18:50:36+01:00

Panasonic 3D and Pearl & Dean

Ubik’s LateRooms.com – Bubbles.2021-02-19T12:16:16+00:00

Ubik’s LateRooms.com – Bubbles.

Studio AKA’s Olympic Torch Relay campaign2021-02-19T12:15:41+00:00

Studio AKA’s Olympic Torch Relay campaign

DCM Stereo Ident2021-02-19T14:23:55+00:00

DCM Stereo Ident

Snow Patrol The Lightning Strike2021-02-19T12:12:29+00:00

Snow Patrol The Lightning Strike

EasyMoney.com2021-02-19T12:11:15+00:00

EasyMoney.com

THQ Great Games, Great Christmas2021-02-19T12:10:03+00:00

THQ Great Games, Great Christmas

Hitchhikers Guide to The Galaxy2021-02-19T12:07:45+00:00

Hitchhikers Guide to The Galaxy

The Punisher2021-02-19T12:09:29+00:00

The Punisher

Sky One Nip Tuck Ident2021-02-19T14:23:55+00:00

Sky One Nip Tuck Ident

Ladbrokespoker.com2021-02-19T12:06:47+00:00

Ladbrokespoker.com

56th Emmy Awards2021-02-19T12:06:20+00:00

56th Emmy Awards