Undabo was approached by Producer Katie Regan and Tomlin Bean Creative Agency, to create a series of Stylish TV advertisements for St Stephen’s, Hull’s newest shopping and leisure destination that would shortly be opening at Ferensway Hull.

The four TV commercials were initially designed by David Haslop a 2D After Effects designer, however the decision was made by the client to create the designs Using 3D animation. As a result some ideas were changed or dropped and other ideas were devised.

The creation of St Stephen’s Hull marked the start of Hull’s regeneration, being one of most significant and eagerly anticipated developments in Hull’s history. The TV commercials had to reflect this excitement and anticipation and also portray the stylish and modern culture that’s would become associated with the shopping centre.