Doug Kennedy was called into BSKYB Creative Services to contribute towards a featurette celebrating the release of DreamWorks Animation’s Madagascar.

The sequence was designed to visually reflect the movie, and depicts a crate which has been washed upon to a beach which when opened reveals the bouncing letters of the Madagascar logo which then move into position to form the word.

The animation and modelling were carried out by the team at SKY’s Creative Services department and Doug Kennedy was called upon for additional modelling and to light, surface and render the sequence.